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Case Study

Architecting a Scalable High-Performance Digital Ordering Platform for Pizza Pizza

No of Users

1M+ Monthly Active Users.

Project Duration

4+ Years

About Client

The Client is a premier Canadian quick-service restaurant (QSR) chain focusing on delivering a seamless digital-first e-commerce experience to customers nationwide.

Technology and Services

Angular 15, TypeScript, NgRx, RxJS, NgbModule (NG Bootstrap), Google Maps SDK, LogRocket for error monitoring, and ReCaptcha V3 for security.

Industries

Food & Beverage / E-commerce

The modernized frontend architecture has significantly streamlined our ordering process, particularly for complex custom pizza configurations.

65%

Improvement in initial load times

70%

Reduced code redundancy

Project Synopsis

The client required the development of a high-performance e-commerce engine for Pizza Pizza.
The platform features complex real-time product configuration (the “Pizza Assistant”),
a robust cart, and checkout system, and a comprehensive user loyalty dashboard, all built on
a reactive Angular-NgRx architecture.

The Challenge

  • Complexity in managing synchronized state across the cart, user sessions, and loyalty balances during high-traffic periods.
  • Unable to have a highly flexible pizza configurator that allows users to customize toppings, crusts, and sizes with instant price updates.
  • Difficulty in protecting the checkout flow against bot traffic while maintaining a low-friction experience for legitimate customers.

The Solution

  • Implemented NgRx to handle the global application state, ensuring a “single source of truth” for the cart and user data.
  • Organized the application into lazy-loaded modules (Catalog, Checkout, User, Career) to minimize the initial bundle size.

The Result

  • Successfully delivered a responsive, “app-like” web experience that handles complex custom orders with zero latency.
  • Established a maintainable codebase with centralized error handling and state monitoring via LogRocket.

Get in touch with HexaCorp

Contact us by mentioning your specific requirements in the form. We extremely value your time and dedication, we will reach out to you at the earliest possible.









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